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Building a Brand That Customers Remember - Start Up September® 2026
Join branding specialists Paul Rodger and Peter Stimpson from Good Company & Co for an engaging session exploring how to build a brand that connects with customers and inspires long-term loyalty.
More than just a logo, your brand is the experience, personality and promise that sets your business apart. In this interactive session, Paul and Peter will share practical insights into developing a strong brand identity, creating meaningful customer connections and building loyalty that keeps people coming back.
Whether you're creating a new brand, refining an existing one or looking to strengthen your position in the market, you'll leave with actionable ideas and a clearer understanding of how effective branding can support sustainable business growth.
This free session is open to start-ups, new businesses and established business owners, with plenty of opportunity to ask questions, share experiences and connect with fellow local entrepreneurs.
Date: Monday 14th September 2026
Time: 11:00 AM - 1:00 PM
Location: Freedom Works - The Palace Workspace, 1-3 Robertson Street, Hastings TN34 1HT
About the Hosts:
Good Company + Co is Peter Stimpson and Paul Rodger. They’ve worked for some of the world’s biggest and most decorated agencies, on some of the world’s biggest and most successful brands; in other words, they’re very experienced.
Peter Stimpson
Peter has worked as creative director for some of the leading UK and international brand and design consultancies. The combination of traditional design craft skills, conceptual thinking, and brand insights, along with his experience working across national boundaries, positions him as a valuable asset to companies as they assess their market position and branding.
Paul Rodger
Over his career, Paul has successfully co-founded both ad agencies and design consultancies, working for household names like the BBC, Lloyds TSB, 3M, Dulux and BP, as well as a host of specialist businesses and start-ups.
Unusually, Paul is a writer as well as a designer, so his approach delivers solutions that are both conceptually strong and eminently practical.
Start Up September® 2026
Start Up September is Let's Do Business Group's annual campaign supporting aspiring entrepreneurs, start-ups and early-stage businesses. Throughout September, we're teaming up with local partners to deliver free events, workshops and expert-led sessions, plus 30-minute one-to-one drop-in clinics with experienced business professionals.
Alongside the live programme, you'll get access to free downloadable templates and guides covering business plans, cash flow, budgeting and more.
Whether you're exploring an idea, preparing to launch or growing an existing business, Start Up September gives you the practical support, expert guidance and community to help you move forward.
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